The Spirit of Ramadan - A Special Combo Pack from Fresh, for the People.
Ramadan is the holy month of devotion and belief for the entire Muslim community around the world. A month to turn ourselves into better human beings. As Ramadan enlightens us spiritually, the sacred month also leaves us with the lasting impression of kindness and empathy towards each other.
MGI always believes in respecting society and people. Thus, in the spirit of Ramadan, MGI's consumer brand 'Fresh' introduced a special combo pack at a special price for people of all spheres this year.
Fresh Ramadan Combo Pack consisted of some daily essentials like Soyabean Oil, Dal, Salt and Sugar. The Combo Pack items were priced at a special and discounted rate.
That's not it. Considering the surge of grocery home delivery over the last year due to pandemic and lockdown- MGI decided to have a hotline for the consumers to place an order. Anyone could call the hotline 16595 and place their order for the combo pack.
Fresh Ramadan Combo Pack was available in select super shops as well. Anyone could call the hotline to know which super shops had the Fresh Ramadan Combo Pack.
At MGI, being 'Customer Focus' is one of our core values. As an organization, it is our responsibility to have something special for the people of all spheres in the holy month of Ramadan. During the pandemic and lockdown, when people were struggling to make their ends meet more than ever- our responsibility extended further. The spirit of Ramadan encouraged us to give something back to society and the people. Through 'Fresh Ramadan Combo Pack', we aimed to share that empathy to everyone with open arms.