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PRSA Home Study Courses
These unique distance learning programs are designed to help you keep your publications related knowledge and skills right up-to-the-minute and to do so in your own office or home, whenever you wish.
Each MGI home study course contains Skill Development Exercises that can be e-mailed, mailed, or faxed to your personal instructor/partner who is ready to process your exercises and answer any questions you may have.

Courses:

Successful Public Relations Research, Measurement, and Evaluation: This course will provide you with an introduction to public relations research, an overview of research methodology, developing a research design and strategy, effective sampling techniques, how to conduct the communications audit, the focus group, the questionnaire, how to analyze data, and outputs versus outcomes.
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(Course no. E71, Time to Complete: 25 hours, 2.5 CEUs)
Price: Member: $287.95 List / $246.95 Prepaid (Non-Member: $312.95 List / $271.95 Prepaid)

Strategies for Successful Issues Management: This course will help you to develop a solid understanding of issues management, including understanding strategy, aiming toward strategic advantage, principles of issues management, understanding and defining your issues, maneuvering your options, and arousing public support.
(Course no. E84, Time to Complete: 25 hours, 2.5 CEUs)
Price: Member: $287.95 List / $246.95 Prepaid (Non-Member: $312.95 List / $271.95 Prepaid)

Successful Leadership and Management of the PR Function: This course will help you develop your leadership skills and master the art of balancing leadership and management. You will learn about strategic public relations, seamless communications, measuring results, quality issues in public relations, and managing for results -- three key evaluation models.
(Course no. E05, Time to Complete: 25 hours, 2.5 CEUs)

Price: Member: $287.95 List / $246.95 Prepaid (Non-Member: $312.95 List / $271.95 Prepaid)

Successful Public Relations Research, Measurement, and Evaluation: This course will provide you with an introduction to public relations research, an overview of research methodology, developing a research design and strategy, effective sampling techniques, how to conduct the communications audit, the focus group, the questionnaire, how to analyze data, and outputs versus outcomes.
(Course no. E71, Time to Complete: 25 hours, 2.5 CEUs)

Successful Strategic Public Relations Planning In this course you will learn about effective strategic planning in today's organizational environment, forming the strategic plan -- establishing the foundation and mission, choosing a model and setting specific goals, targeting your audiences and positioning your messages for maximum effect, launching your strategic plan -- key support, research, and overcoming barriers, getting the message out effectively, and planning for crisis communications.
(Course no. E06, Time to Complete: 25 hours, 2.5 CEUs)

Unless otherwise indicated all course prices include shipping & handling. Additional air parcel post charges are indicated below: