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MGI Architectural Course Descriptions

Each MGI home study course contains Skill Development Exercises that can be e-mailed, mailed, or faxed to your personal instructor/partner who is ready to process your exercises and answer any questions you may have.

Courses:
Developing a More Profitable Architectural Practice: This course will introduce you to an overview of profitability improvement, profitably managing your staff, analyzing expenses: the foundation for sound profit management, how to set achievable profit targets, setting criteria for reaching profit targets, no surprises: how to monitor and control your profitability throughout the year, controlling phase-by-phase profitability, how to build profitability into your contracts, and how to allocate and manage your financial reserves for maximum profitability.
(Course no. E26, Time to Complete: 25 hours, 2.5 CEUs)

Price: $259.95 List / $214.95 Prepaid

Successful Marketing Architectural Services: This course is divided into (2) Volumes. Volume One is about finding, qualifying and selling new clients. It will give you an overview of the professional marketing process, salesmanship for professional architects, prospecting: how to find new prospective clients, organizing your marketing presentation, the successful

sales encounter, and how to follow-up presentations. Volume Two deals with planning, forecasting, estimating and marketing management. You will learn about preparing and measuring marketing strategy, marketing forecasts and budgets, estimating for negotiating fees, public relations for professional firms, and successful marketing management.
(Course no. E39, Time to Complete: 50 hours, 5.0 CEUs)

Price: $259.95 List / $214.95 Prepaid

Professional Development Series: This course will help you to keep up with developments in your field and build your practice management skills, with no loss of precious billable time. The course consists of 12 monthly segments that will teach you how to develop a basic liability reduction program, how to use a proposal assembly planner, effective negotiating: the key to a probitable practice, how to identify a winning proposal strategy, how to make cost-based compensation work for you, effective market research: defining prospects and building leads, how to attract prospective clients using direct mail, how to keep cost estimates under control, successful public relations: recognition and credibility in one package, setting design standards in cooperation with the client, planning a winning promotional campaign, and strategies for cost reduction while keeping the client happy.
(Course no. E25, Time to Complete: hours, CEUs)

Price: $259.95 List / $214.95 Prepaid

Promotion and Marketing Techniques for the Small Architectural Firm: In this course you will learn how to achieve large firm results on a small firm budget. It includes defining your strengths to expand your markets, how to package your promotional material to attract new clients, how to attract prospective clients using direct mail, using other direct selling media to attract prospective clients: events, newsletters, and exhibits, successful public relations: recognition and credibility in one package, cost-effective advertising for the small professional firm, planning and producing a winning promotional campaign, and the key to profitable fees: effective negotiating.
(Course no. E72, Time to Complete: 25 hours, 2.5 CEUs)

Price: $259.95 List / $214.95 Prepaid

Shipping & Payment Information:

Unless otherwise indicated all course prices include shipping & handling. Additional air parcel post charges are indicated below:

  • Alaska, Hawaii, Puerto Rico, Canada: add $15 U.S.
  • All Other Countries: add $55 U.S.
Prepayment is required for all international orders. Purchase Orders are required for all U.S. unpaid orders which will be billed at the course list price.

Your 30 Day Money Back Guarantee:

We offer you a very simple guarantee - send us your order with your payment or credit card charge information. We'll send you your course material by return mail. Review the course at your leisure for 30 full days.

If it is not exactly what you want, simply return the material to us, unused, and we will immediately send you a full refund or credit to your charge card account (less the postage & handling charge).